Branding That Feels Better

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{Lumen AI}

Positioning an ethical AI startup through bold identity and a clean, scalable web presence — designed to build trust in a data-driven world.

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Nova Health is a modern healthcare provider redefining clinical experiences with clarity, warmth, and trust. We partnered with them to create a brand and digital presence that feels as thoughtful as the care they deliver.

We started by reworking the brand identity: building a calm, confident wordmark; softening the visual tone through warm neutrals and rounded type; and creating a flexible system for applications across print and digital.

The website was designed to be clean, informative, and easy to navigate — especially for first-time patients. Key information like services, clinic locations, and booking options are always one click away, supported by gentle motion and subtle interactions that build trust.

Outcome

The result is a brand that feels human-first without sacrificing clarity. Nova Health now stands apart in a space that’s often cold and overcrowded — offering an experience that feels calm, credible, and easy to trust.